I will personally show you how Snapchat Gets Users Addicted because 76% of its users use social media daily according to statista.com. Snapchat is a popular social media platform known for its engaging features, strong sense of community, and unique user experience.
According to a recent report from Statista, 76% of people who use Snapchat as a brand (meaning they regularly use the app and are loyal to the brand) use it every day.
This is compared to 68% of people who use Snapchat for specific types of content or activities. The report also found that 14% of brand users visit Snapchat several times a week, while 15% of category users do the same.
Additionally, only 3% of brand users use Snapchat several times a month, whereas 4% of category users visit it on a monthly basis.
According to the Statista report, Snapchat is the 5th most popular social media platform in the US, with a user share of 33%.
The top four most popular platforms in the country are Facebook, YouTube, Instagram, and TikTok, with user shares of 78%, 68%, 54%, and 41% respectively.
The Statista report highlights that Snapchat’s user growth has been relatively stagnant in recent years. The share of social media users using Snapchat has only increased by 3% since the first half of 2020.
GenZ Generations Are More Addicted to Snapchat
According to data compiled by The Social Shepherd, Snapchat is most popular among individuals aged 15 to 25 in the United States, accounting for 48% of the platform’s users. Users aged 26 to 35 represent 30%, those aged 36 to 45 account for 18%, those aged 46 to 55 account for 11%, and users aged 56 and older make up just 5% of the user base.
In the UK for example, the largest age group on Snapchat is 18 to 24-year-olds, making up 77% of the platform’s users. Users aged 35 to 44 account for 38%, users aged 55 to 64 account for 8%, and those aged 75 and older represent only 2% of users.
Females make up the majority of Snapchat users, accounting for 52.9%, while males make up the remaining portion.
As of April 2022, India has the largest user base on Snapchat, with 144.35 million users. This is followed by the United States with 107.9 million users, France with 24.7 million users, the United Kingdom with 22.2 million users, and Saudi Arabia with 20.4 million users, according to data from Statista.
On average, users worldwide spend around 145 minutes per day on social media platforms. Specifically, according to data from Snapchat, users spend an average of 30 minutes per day on the Snapchat platform.
How Snapchat Gets Users Addicted – 76% of Its Users Use Social Media Daily
How does Snapchat keep people Hooked on the social media app? Snapchat’s user interface is designed to provide a personalized and engaging experience for its users, which keeps them coming back for more.
One of the features that contributes to this is Snapstreaks, also known as “Streaks.” It’s a game-like feature on the Snapchat app that encourages users to regularly communicate with each other. To maintain a streak, two users need to send each other a Snap (picture or video) within a 24-hour period.
The number of consecutive days that two users exchange snaps is indicated by a fire emoji next to their name, and the number increases with each passing day, representing the length of the streak. This feature adds a sense of excitement and encourages users to stay connected with their friends on the platform.
Another engaging feature of Snapchat is Discover, which allows users to explore curated content from various publishers, including news outlets, magazines, and entertainment companies.
People can swipe through different channels, subscribe to their favorite publishers, and share content with friends. This interactive and engaging feature provides users with a diverse range of content to discover and enjoy.
Snapchat’s ephemeral nature, where photos and videos disappear after a set time, adds a sense of urgency and FOMO (fear of missing out) among users. This motivates them to use the app more frequently to stay connected and not miss out on any updates or shared moments.
Snapchat’s introduction of filters, known as lenses, in early 2019 further enhanced its popularity. These filters provide users with a fun and interactive way to enhance their photos and videos, adding to the overall appeal and enjoyment of the app.
Snap Chat Filters
Snapchat filters play a significant role in adding creativity and entertainment value to the content shared on the platform. These filters allow users to enhance their photos and videos, making them more visually appealing and engaging for both the creator and the viewer.
The variety of filters offered by Snapchat is extensive, including face filters that can alter a user’s appearance and environment filters that can change the background or add elements to the scene. These filters provide users with a fun and interactive way to express themselves and make their content more captivating.
Snapchat regularly updates its filters, ensuring that users have access to new and exciting options. This commitment to keeping the filters fresh and diverse contributes to the overall enjoyment and social experience of using Snapchat.
The introduction of Snapchat filters had a significant impact on the app’s popularity and download rate. As users started experimenting with the filters and sharing their amusing photos beyond the Snapchat platform, the app experienced a doubling of its download rate.
Snapchat Downloads
In May 2019, Snapchat recorded approximately 41.5 million downloads, a substantial increase compared to the previous month’s 16.8 million downloads.
This surge in downloads can be attributed to the appeal of the filters and the viral nature of the funny photos shared by users.
The ability to add an extra layer of creativity and entertainment to their content attracted a larger audience and contributed to Snapchat’s growth during that period.
Read More updates:
- Snapchat – Chat With People and AI
- Dealing With Unsolicited Friends Request on Snapchat
- Meaning of PMO in Snapchat is “Put Me on” – Acronym
- Recover Your SnapChat Account or Create a New Account
- Snapchat My AI Chatbot Released by OpenAI’s ChatGPT Technology
