HotelOnline, a Kenyan travel tech company, has acquired HotelPlus, a software provider used in 22 countries. Eric Muliro, who started HotelPlus in Kenya 13 years ago, is getting paid and $1.9 million in HotelOnline shares as part of the deal.
This acquisition has brought over 2,200 new customers to HotelOnline and added services like payment solutions and AI-driven pricing.
HotelOnline’s co-founder, Havar Bauck, said, “we are growing our client base and using both companies strengths to become a big player in East Africa’s hospitality industry”.
Trond Riiber Knudsen from the TRK Group, an investor in HotelOnline, said this deal helps create a strong African travel tech company.
HotelOnline helps hotels get more online visibility and manage their operations using digital tools. It also offers services to property owners.
HotelOnline is getting ready to expand aggressively across Africa. They already have more than 6,000 clients in 27 countries. They want to use HotelPlus’s reseller network to grow even more in East Africa, Nigeria, and Senegal.
Havar Bauck from HotelOnline said, HotelPlus has a great sales team and a big reseller network in over a dozen African countries. Combining these resources will help us expand faster in Africa.
This deal comes after HotelOnline got funding from Yanolja, a big travel tech company from South Korea. With Yanolja’s support, HotelOnline can make more deals and investments to grow in their current markets and new ones.
About HotelPlus
HotelOnline is investment of HotelPlus marks a strategic move in the hospitality technology industry. Naturally, by combining their strengths and expanding their customer base, HotelOnline aims to solidify its position in East Africa and other key African markets. The partnership not only enhances their product and service offerings but also capitalizes on the growing hospitality industry in the region.
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