Disney+, along with its other similar online streaming services like Hulu and ESPN+, has always had a kind of simple and/or complicated pricing that some people find cheap or expensive. This fall, the pricing is getting even more intricate and costly. Additionally, more countries will have more choices.
Starting on November 1, 2023, Canada and some European countries will have the option of an ad-supported version of Disney+. In Canada, this option will cost $8, while in Europe, it will be priced at 5 pounds or 6 euros. Current subscribers will remain on the ad-free plan unless they choose to switch.
If you ask me, I will say that’s the most easy part of the updates and additions. In the United States, things are becoming more intricate, with more choices and various price adjustments for Disney+, Hulu, ESPN+, and the Disney Bundle.
Joe Earley, president of direct-to-consumer for Disney Entertainment, expressed the significance of offering consumers choices, flexibility, and value. They’re thrilled to expand these options in various global markets, including Europe and Canada. Additionally, they plan to launch a new premium duo bundle, which combines an ad-free Disney+ and Hulu, this fall. They’re also taking steps to make extensive Hulu content available via Disney+ later this year for Bundle subscribers.
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Pricing Changes of Disney+, Hulu and ESPN+
Here’s a summary of the pricing changes:
Disney+ pricing
- With ads: Remains the same at $8 per month
- Without ads: Increases to $14 per month or $140 per year, effective October 12
Hulu pricing
- With ads: Stays at $8 per month or $80 per year
- Without ads: Rises to $18 per month, with no annual option, effective October 12
- Hulu With Live TV: Costs $77 per month with ads on the on-demand content or $90 per month without ads
- Disney+ (without advertising) add-on costs $2 per month
- ESPN+ add-on costs $11 per month
ESPN+ pricing
- Now $11 per month or $110 per year, effective October 12
- UFC pay-per-view standalone remains unchanged at $80 per event
- Single UFC PPV event plus an annual ESPN+ subscription costs $135, effective October 12
Disney Bundle pricing
- Disney Bundle Duo Premium: Includes Disney+ and Hulu without ads for $20 per month
- Disney Bundle Duo Basic: Includes Disney+ and Hulu (both with ads) for $10 per month
- Disney Bundle Trio Basic with sports: Includes Disney+, Hulu, and ESPN+ (all with ads) for $15 per month
- Disney Bundle Trio Premium with Disney+, Hulu (both with no ads), and ESPN+ (with ads) for $25 per month
Bottom Line
Regarding subscriber numbers, Disney+ has 46 million subscribers in the U.S. and Canada, down around 300,000 from the previous quarter, with nearly 106 million worldwide. ESPN+ has 25.2 million subscribers, down about 100,000 from the previous quarter. Hulu has 44 million subscribers for its on-demand service, an increase of about 300,000, and 4.3 million subscribers for Hulu With Live TV.
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